I often get complimented on how soft my skin is and what my secret is to baby soft skin. Ha! Literally, it's baby lotion. Simple, cheap and a quick daily routine. I put Johnson & Johnson Baby Lotion on every morning and every night. It's the only moisturizer I use. Some people worry about "smelling like a baby" but I have found that after it dries it doesn't have that lingering "baby smell." Another pro-tip: use your sunscreen! The sun causes most skin damage and over time will dry out your skin causing it to lose elasticity and feel leathery. Simple, easy, cheap!